welcome to the
RIVER CITY

Plan your trip to Jacksonville

Plan your trip online or use Visit Jacksonville’s free app to learn more about how you can make your trip to Jacksonville even more unforgettable. 

It’s time to explore

Jacksonville’s abundant parks, waterways and ecological preserves provide visitors and residents alike an unforgettable opportunity to escape the mundane and enjoy nature’s playground. Explore miles of untouched woodlands, marshes, beaches and waterways in the nation’s largest urban park system.

Get Your Taste buds ready

Whatever your craving might be, you will find the perfect restaurant for you in Jacksonville. From elegant bistros, to popular chains, fish camps and everything in between, Jacksonville is a destination for food lovers with great taste.

See what’s on Tap

Jacksonville has a flourishing beer scene that celebrates the creativity and innovation of our local brewers. Our award-winning breweries pour everything from hop heavy IPAs to deliciously tart Goses and are always coming up with something new and exciting.

Let’s go shopping

Ready for some retail therapy?

Jacksonville offers shopping districts and options for any taste. Stroll through the San Marco, Avondale areas or at the Beaches to visit trendy, upscale boutiques. Discover vintage treasures in the eclectic Five Points and Southside areas. Grab a mid-day treat as you browse handmade arts and crafts at one of many local farmers markets. Or, for the latest in must-have retail, stop by the outdoor shopping mecca, the St. Johns Town Center, or the Avenues Mall.

Trendy Boutiques

Stroll through the San Marco, Avondale areas or at the Beaches to visit trendy, upscale boutiques.

World Class Malls

Between the outdoor St. Johns Town Center, The Avenues, and River City Marketplace, Jacksonville has the market cornered on hot deals and upscale brand names.

Black-owned Shops

From elegant boutiques to hair salons and clothing stores, Jacksonville’s Black-owned shops offer an array of unique products for everyone to enjoy.

Photo of Shopping Center in Jacksonville

We Love the Arts

Jacksonville’s history, arts and cultural community shines bright with stand-out museums, boutique galleries, and performing arts galore

Culture Around Every Corner

Local, national and international artists have left their mark all over Jacksonville while drawing inspiration from our river, our beaches, our many natural wonders and our long list of outstanding residents.

“We are thrilled to host the Republican National Convention this August and look forward to sharing with the rest of the country the things that make Jacksonville, and our people, so special.”

– Lenny Curry
Mayor of Jacksonville